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ABOUT US

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With so many identikit products, confusing product ranges and ingredient lists that read like a chemistry experiment sports nutrition is broken. At 33 we're fixing it with powerful, natural products for an upgrade you can feel. Our mission is simple: make one million athletes - at all levels - faster, happier and healthier and reset a broken industry

As athletes ourselves we learned about the problems with ordinary sports nutrition firsthand, suffering erratic 'spike/crash' energy levels, poor immune function and low gut health, slow recovery and too many bad race day stomach experiences to count. 

The more we spoke and worked with fellow athletes - from multiple world champions and gold medal winning Olympians to first time half marathon runners and new gym goers - the more we realised our experiences with sports nutrition were worryingly normal. 

Knowing the foundation of performance nutrition is a powerful, wholefood diet that minimises processed ingredients, additives, sweeteners and sugar, and realising most ordinary sports nutrition products were the exact opposite, we began crafting a unique range of sports nutrition products that deliver the potent benefits of nature's most powerful ingredients with the ease of use athletes require for all of their training and performance needs. 

The results transformed our own performance and health, and have been doing the same for an ever-growing tribe of amateur and elite athletes worldwide - today our products are on sale in 30 countries and counting.

If you've ever struggled with nutrition for your performance, we're here to help and we stand by everything we produce - if you're not delighted with any 33 product we'll give you 100% of your money back. 

Welcome to our world, it's great to have you here

Erica & Warren, co-founders, 33Fuel 

33Fuel, the new home of 33Shake, Learn More >