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    33Fuel Sports Nutrition - Blog

    How to become fat adapted

    Fuelling long distance running, cycling or triathlon is a challenge. What and when to eat are huge pieces of the puzzle but beneath this becoming fat adapted is the key to endurance success Fuel better and become fat adapted How does fat adaption work? Below 70% of max effort (conversational pace and under) we’re primarily burning fat and [...]

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    ​Mindfulness for athletes – your new free performance gain

    Physical training's just part of the performance process - more and more studies are demonstrating the power of mindfulness. With increasing numbers of elite athletes embracing it daily – can you afford to ignore this free performance gain?Hit the trails with increased perception and awarenessMindfulness - what is it?Mindfulness is about being self-aware. It’s about [...]

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    Marathon des Sables training tips & elite endurance lessons

    In this video 33 co-founder Warren shares training tips for the iconic Marathon des Sables plus a toolkit of endurance lessons from the world's best for any athlete looking to push their limitsFilmed at the MDS Expo at London's Savoy Place the first part of this talk draws on personal experience from his own Marathon [...]

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    Post-workout nutrition: the golden rules

    Training does not make you fitter. In reality it makes you less fit because if you’ve worked well you'll have caused your body to start breaking down. Do your recovery job well however and this is where the fitness is developed. It's in recovery that the body - in response to training stress - rebuilds [...]

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    How to maximise training effect - 5 mental tricks to boost performance

    Training effect measures the impact of an activity on your physiology. Whether you’re an endurance athlete building to a marathon or deadlifting 200kg on a hardcore muscle journey, to improve performance you need to maximise training effectPhysical training matters for results, but there are other strategies you can employ to gain an edge over the [...]

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    The Carnivore Diet: The Good, The Bad and The Ugly

    If you'd told me eight years ago I could boost performance, health metrics and shed fat by eating meat alone, I’d have bitten your arm off. After all, arms would be acceptable on this diet. Yes, the carnivore diet is a real thingEven so just the mention of it provokes strong reaction. Can it really [...]

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    The ins and outs of sex and sports performance

    Debate around sex and sports performance dates to seventh century Greece when athletes would abstain, believing it would increase aggression and energy. Fast forward to the 2016 Rio Olympics and 450,000 condoms were provided to athletes (42 each) so we have to ask - what is the best practice when it comes to bedroom performance [...]

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    Nutrient density and sports performance

    We talk a lot about nutrient density at 33 HQ because it’s at the heart of our mission - to deliver powerful, natural fuel that delivers upgraded performance. Nutrient dense foods are essential for this and are crucial for achieving race weight, nailing recovery and optimising performance. If you’re not fueling nutrient dense, you’re leaving [...]

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    Plant-based protein benefits - your questions answered

    We love it when a post triggers passion and comment - our piece on plant-based protein benefits over whey sparked a lot of debate! Here we answer your most frequently asked questions - can plant protein really be better than whey?FAQ 1: Doesn’t whey contain more protein than plant proteins?Actually, no. Calorie for calorie, many plant [...]

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    Whey protein v plant protein - which is best?

    The benefits of protein have been understood for ages but until recently meat and dairy were seen as the only sources. Now mounting evidence supports plant protein sources, and with significant health benefits for athletes. As plant protein's credibility mounts in elite sport, we explore the differences between whey protein and plant protein - which [...]

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