Whether you love Metallica or would rather stick your head in a blender than listen to them, they are a font of performance nutrition inspiration. Seriously...
Despite packing booze, coke and heroin addictions into their rock and roll histories they totally nailed the core of awesome nutrition in their post-rehab 2003 track Frantic, with the chorus:
"My lifestyle determines my deathstyle"
That right there ladies and gentlemen is a nugget of stone cold nutritional wisdom from some of rock’s hardest living, fastest playing wild men.
Because sure as night follows day, the quality of your lifestyle, and particularly what you eat, fuel and build your body with, will absolutely help determine how well you live, perform and ultimately, how well you die.
Junk food - surprisingly honest
We all know junk food's a fast track to a shorter life so we’re not here to bang on about that.
After all, at least junk food’s honest - the clue's right there in the name.
Ordinary sports nutrition - rather less so
But the world of sports nutrition must be held to a higher standard, for a more discerning and educated audience. It sells health, vitality, power, performance, grace and beauty.
Yet most ordinary sports nutrition is made with the same sweeteners, additives and cheap-assed ingredient used in the same junk foods at the heart of many major health epidemics in the developed world.
Every problem junk food causes is - in a painfully ironic twist - in many cases also being helped along by many ordinary sports nutrition products.
Metallica, nutritional experts
Just as a boy racer’s ageing Vauxhall Corsa is not magically turned into an F1 car with the addition of a knock-off McLaren sticker and low profile tyres that reduce the ride quality to something akin to a busted shopping trolley, so junk food ingredients are not magically transformed into nutritional gold just because someone wrote 'sports nutrition' on the packet.
A word from legendary coach Phil Maffetone
As endurance coach and researcher Dr Phil Maffetone, a man Inside Triathlon ranked as one of the top 20 most influential people in endurance sports puts it:
"Junk food kills, unless you are profiting from it. Simply not eating junk food is a logical alternative to the unaffordable state of poor health, but ongoing multimillion dollar marketing campaigns by junk food companies directed at adults and children on all socioeconomic levels keep our society on the road to ill health. This is not unlike Big Tobacco’s campaigns of the 1950s and 60s, when even doctors were paid to promote the so-called benefits of smoking."
Hence there is a raft of expert opinion backing up ordinary sports nutrition as we know it, just as there was once a raft of expert opinion backing up smoking, and we all know how that one turned out.
But there is also a growing raft of expert opinion now backing the opposite of everything the major sports nutrition companies are hiding their junk foods behind.
Technically, this means debate. And debates are confusing. You have to read the evidence, weigh both sides, and make a decision.
Gah. As if life wasn’t complicated enough.
There’s the lawn to mow, your mum’s coming to visit and your turbo trainer’s still in the spare room covered in laundry, you have 103 apps to update on your phone, and that old achilles niggle is playing up again. Oh, and you have to go to work, get the kids to judo, life goes on.
Unpick the ongoing debate on sports nutrition? You've got more chance of flying to the moon.
"My lifestyle determines my deathstyle"
Ordinary sports nutrition and the tobacco playbook
Because this tactic of creating debate is one the tobacco industry worked out decades ago, and their playbook has since become the standard for any industry fighting to maintain its dominant position in the face of a rising tide of evidence increasingly exposing its case as shakier than Bernie Madoff's accounts.
Hence the aim of many established big food businesses isn't to prove they are right beyond any doubt, but to create that doubt in the first place. As the tobacco industry so neatly put it all those years ago, 'doubt is our product'.
Because doubt now means you need to make a decision you do not have time to make. And that’s the play right there, because no decision means indecision, and indecision means no change.
My lifestyle determines my deathstyle
So athletes everywhere keep gunning down processed glop masquerading in the name of sports nutrition, while marketing budgets keep paying for the science behind it.
Nothing really changes.
Except for the athletes themselves.
Who fail to see the proclaimed benefits of so many of these products, and suffer every short term performance loss in the book from outright bonking and stomach trouble, to reduced immune function, decreased energy and increased injury risk.
They then find these short term side effects multiply with time, just like compound interest (although without the fun benefits of making money while you sleep) and develop into more serious longterm health issues. Bugger.
Cut through the confusion, no hassle required
If you want maximum power and maximum performance for the maximum lifespan, there is no debate.
Because if 50% of the evidence says something might be bad for you, like really, unpleasantly, peeing-in-a-bag-and-popping-prescription-drugs-like-candy bad for you, that’s actually quite enough.
- 50% chance giant killer pandas are going attack you on your next run? Boom, debate gone. Change the route.
- 50% chance your car will explode on the way to the shops? Goodbye debate. The bus is looking good.
- 50% chance that new house you want to buy will fall into a giant sinkhole and be devoured by aliens next week? No debate, time to switch up neighbourhoods.
Your lifestyle determines your deathstyle
It also determines the quality of your life today, and is the biggest single factor in reaching your health and sporting potential.
The basics for maximum performance in sport right now and also life for the short and longterm are easy.
Sticking with the musical theme of today’s post we’ll let the Clash play this one out with their final album. The album itself was far from their finest hour, but the title was a peach:
Cut the crap.
It really is as simple as that.