About Us

At 33Fuel we deliver powerful, natural sports nutrition for a performance upgrade you can feel and our mission is a simple one: make one million athletes - at all levels - faster, happier and healthier, and reset a broken industry in the process


Because with ingredient lists that read more like chemistry experiments ordinary sports nutrition can no longer be the first choice for any discerning athlete. At 33Fuel we specialise in crafting highly effective natural sports nutrition products with absolutely no compromise. 

As a result you get all the upsides of great nutrition - high performance, functional ease of use, great taste - without any the downsides that come with ordinary products from gut and stomach issues, to dental trouble, erratic energy levels, and more.

Our journey began as athletes ourselves, we learned about the problems with ordinary sports nutrition firsthand, suffering erratic 'spike/crash' energy levels, poor immune function and low gut health, slow recovery and too many bad race day stomach experiences to count. 

The more we spoke and worked with fellow athletes - from multiple world champions and gold medal winning Olympians to first time half marathon runners and new gym goers - the more we realised our poor experiences with ordinary sports nutrition were normal. 

So we began crafting a unique range of sports nutrition products that deliver the potent benefits of nature's most powerful ingredients with the ease of use athletes require for their training and performance needs. 

We were thrilled when our hero Chrissie Wellington FOUR-TIME WORLD IRONMAN CHAMPION AND ONE OF THE GREATEST TRIATHLETES of all time joined us at 33Fuel  

Chrissie is truly a wonderful person, inspiring, humanitarian with an admirable wisdom and a huge heart. We feel lucky to have bound with her in our mission and life.

In Chrissie's words, "I started using 33Fuel's products and wanted to team up with a company that thought the same way as me - our philosophies matched. I was sick and tired of reading a list of ingredients I didn't understand, in sports nutrition and in my daily life."

The results transformed our own performance and health, and have been doing the same for an ever-growing tribe of amateur and elite athletes worldwide - today 33Fuel products are on sale in 30 countries and counting.

If you've ever struggled with nutrition for your performance, we're here to help and we stand by everything we produce - if you're not delighted with any 33Fuel product we'll give you 100% of your money back. 

Welcome to our world, it's great to have you here

Erica & Warren, co-founders, 33Fuel