Awards and media

We don't like to blow our own trumpet. Fortunately, lots of other people are already saying very nice things about us

Here's a quick selection of our recent wins and media reviews plus glowing words from some of the world's best elite performers
Health Product of the Year

Our Ultimate Daily Greens scooped Runner's World magazine's Health Product of the Year. As they put it:

"A sustained source of all the good stuff you need to keep your body ticking over and to recover from rigorous training"


So proud to be featured in the top 50 companies changing the sporting world for the better, and right next to our business idols Patagonia too ;)

Best Fuel of the Year

Leading American sports magazine, Outside, rated our Chia Energy Gels in their best fuel of the year, calling them "performance enhancers"

Best Meal Replacement

Winning best meal replacement with our legendary Elite Meal Replacement Shake against giants including Huel and Myprotein was a really special day

Best Natural Protein Powder

Respected independent consumer review platform Expert Reviews rated 33Fuel Premium Protein Best Natural Protein, calling it "easier on the stomach" and saying it "tastes great"

Best Protein Bar

Our awards are as global as our products - here our delectable Eroica Protein Bar won best protein bar in Singapore. "The Eroica protein bar is one of the best snacks for recovery" they said. We couldn't agree more

Best Fuel of the Year

Our mighty and tasty Amore Energy Bar scored big time in Runner's World's best fuel of the year rundown, as they put it, Amore "hits big on energy and flavour"

In The Media


Pioneers of natural fuel


Superfood sports nutrition


All-natural energy


Ideal high-energy snacks


Natural go-faster fuel


Performance-boosting power


Pure, stable energy


The most impressive ingredients in sports nutrition

Professional Love

From some of the word's best

4x Ironman Triathlon world champion
Chrissie Wellington OBE

"I started using 33Fuel products and wanted to team up with a company that thought like me - our philosophies match"

Tour de France winner, Olympian & customer
Bradley Wiggins CBE

"You have the best products"

Captain, Royal Marines Cycling Team
Sgt Rob Lewis

"A breath of fresh air to look at the ingredients and not see a chemist's inventory"