Athletes and Ambassadors

Teamwork makes the dream work and we're honoured to have connected with such stellar athletes and teams in our mission to build a fitter future

4x Ironman Triathlon world champion and ambassador
Chrissie Wellington OBE

Chrissie connected with us right from the start at 33Fuel and we clicked immediately. She's an amazing athlete, a total rock star and has been an ambassador ever since. As she explains, "I started using 33Fuel products and wanted to team up with a company that thought like me - our philosophies match"

Royal Marines Cycling and Triathlon

Using 33Fuel for repeated competition and recovery on the international stage the Royal Marines cycling & triathlon teams experienced standout results. In their own words, "really impressed, all the guys were saying how well the products reacted with their bodies"

Tour de France winner, Olympian & customer
Bradley Wiggins CBE

The day Sir Bradley Wiggins placed one of our biggest ever orders was huge, the day he came back for more was even bigger! Not just a standout athlete, but a properly decent bloke. As he put it, "Love the product"

England Football

Looking to optimise player performance England Football commissioned 33Fuel to develop a unique new recovery product specifically tailored to their requirements. Meeting Gareth Southgate during a development session was an added bonus!

Samoa and Fiji rugby

Focusing on repeated performance and recovery, 33Fuel developed a supplement plan for Samoa Rugby ahead of the Rugby World Cup while Fiji rugby later enlisted our support for a UK tour saying "the boys liked the [protein] bars and powders!"

Arsenal FC

Searching for the best protein options for their plant-based and vegan players, Arsenal's nutrition team bought our Premium Protein

Damian Hall

World class ultramarathon runner Damian's been a 33Fuel fan from day one, loving our Elite Meal Replacement - "the tasty combination of carbs, proteins and healthy fats and the reassurance it's all real, healthy food is well worth paying for", and using our Chia Energy Gels when racing "for a healthy, well-balanced energy release". As he puts it, "I'm a huge fan"

Scottish Ballet

To manage the punishing physical challenges of world class ballet and to help dancers fuel and recover accurately night after night, Scottish Ballet bought our Premium Protein

Philip Hindes MBE

Legendary Team GB sprint cyclist and multiple Olympic gold medallist Phil chose our Elite Meal Replacement Shakes in training, saying "they help me recover quicker, give me stable energy and taste really nice. Perfect nutrition"

Luke Tyburski

Pro footballer turned extreme athlete, Luke Tyburski needs the best fuel for his body and mind and has relied on 33Fuel for every challenge he's undertaken, including his landmark Ultimate Triathlon which saw him swim, bike and run 2,000km across 3 countries in 12 non-stop days

In The Media


Pioneers of natural fuel


Superfood sports nutrition


All-natural energy


Natural go-faster fuel


Performance-boosting power


Pure, stable energy


Natural powerhouse


The most impressive ingredients in sports nutrition