The 33Fuel Blog
The Killer Bar was designed to expose ultra-processed food (UPF). Yet our investigation found its ingredients hiding in everyday sports nutrition - in some cases, up to 80%.
Fibre fuels more than digestion. Powering everything from gut health and energy to recovery and longevity, fibre deserves a top spot in your daily fuel - and your sports nutrition strategy.
Gut health and endurance go hand in hand. It impacts training efficacy, energy availability and recovery rate. Your diet directly influences your gut, so here are good and bad food choices for a healthy gut
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The benefits of protein have been understood for ages but until recently meat and dairy were seen as the only sources. Now mounting evidence supports plant protein sources, and with significant health benefits for athletes. As plant protein's credibility mounts in elite sport, we explore the differences between whey protein and plant protein
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Joe Wicks and Dr Chris van Tulleken created a protein bar so ultra-processed it shocked the nation and exposed the truth about modern sports nutrition. In this article, we break down what’s really inside bars like these, why the industry won’t talk about it, and how 33Fuel has been leading the non-UPF revolution since 2012.