Quality Ingredients: The 33Fuel Difference
When it comes to fueling your sport, what’s inside your nutrition matters. At 33Fuel, we believe your body deserves the best - because great performance today should never come at the expense of your health tomorrow
Since day one, we’ve created every product at 33Fuel around this principle: powered by real food, with no ultra-processed foods (UPF), shortcuts or fillers, always organic where it counts, and always designed to deliver more.
We call it our Fuelosophy®: Performance, Health, and a Fitter Future. And at its core is an uncompromising commitment to ingredient quality.
Shop our award-winning natural sports nutrition
We spend where it counts: inside the pack, not outside it
In an industry dominated by UPFs, synthetic additives, and clever marketing, we’ve taken the opposite approach. Instead of pouring money into flashy ads or celebrity endorsements, we invest it straight into what goes into your body.
In fact, we routinely spend up to 5x more on ingredients than other sports nutrition brands. Why? Because better ingredients deliver better results. Every calorie in 33Fuel products works harder for you, bringing not just carbs, proteins, and fats, but also a powerful natural toolkit of vitamins, minerals, antioxidants, adaptogens, anti-inflammatories, prebiotics, and more.
Take our Rocket Fuel Carb Drink Blend as an example. While ordinary carb drinks rely on cheap, empty UPF carbs like maltodextrin, we blend organic baobab, pineapple, and lemon to deliver natural carbs plus vitamin C, iron, calcium, magnesium, and anti-inflammatory benefits. You get the fuel you need—and a lot more your body will thank you for.
This is nutrition that works harder. Calories with purpose. Fuel that delivers compound benefits every time.
The sports nutrition paradox: why we started 33Fuel
When we launched 33Fuel in 2012, sports nutrition was stuck in the past: artificial, ultra-processed, and focused only on macros—carbs, protein, fats—while stripping away everything else nature provides.
We call this the sports nutrition paradox: products that promise short-term gains on paper but deliver long-term harm in reality.
Little has changed since, and 99% of sports nutrition is still like this. We are the 1% that is not.
For example, maltodextrin—a staple in many energy gels and carb drinks—isn’t just empty calories. It’s been shown to damage gut bacteria over time and can cause stomach trouble even in the short term. A fuel meant to help you perform ends up undermining race day performance, your long-term performance, and your health.
At 33Fuel, we’ve solved this paradox by going back to what works: real food ingredients, naturally nutrient-dense, and always free from ultra-processed nasties. Every product is designed to fuel your performance today while building your health for tomorrow.
Real food is not old-fashioned. It’s revolutionary. And when properly designed, it becomes the most intelligent and adaptive way to nourish the human machine
Quality that outperforms—and outlasts
True quality isn’t just about ticking boxes. It’s about making every ingredient count.
Consider our Ultimate Daily Greens. At less than a third of the price of AG1, our greens powder is 100% organic, while AG1 doesn’t use organic ingredients at all. This matters—especially for greens, where conventional farming can leave residues of pesticides or heavy metals.
While AG1’s high price tag funds celebrity endorsements, we put that spend into creating maximum-quality nutrition at a fair price instead.
With 33Fuel, you’re paying for what’s in the pack, not what’s on the billboard.
Legacy of leadership: natural sports nutrition since 2012
At 33Fuel, we didn’t jump on a trend. We started one.
In 2012, natural sports nutrition wasn’t a thing at all. We invented it—creating products by hand around our kitchen table because we couldn’t find anything on the market that met our standards. From those first experiments (some more successful than others!) to supplying Olympians, Tour de France winners, and the England Football team, we’ve stayed true to our mission:
To fuel your Performance, Health, and your Fitter Future with quality ingredients that work as hard as you do.
Quality ingredients for quality results
When you choose 33Fuel, you’re choosing more than natural sports nutrition. You’re choosing fuel designed with integrity, created with care, and built to power your best—today and tomorrow.
No gimmicks. No fillers. No UPF. Just naturally powerful fuel.
👉 Ready to experience our quality difference for yourself? Explore the range here
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