Elite Meal Replacement
Elite Meal Replacement
Elite Meal Replacement
Elite Meal Replacement
Elite Meal Replacement
Elite Meal Replacement
Elite Meal Replacement
Elite Meal Replacement
Elite Meal Replacement
Elite Meal Replacement
Elite Meal Replacement
Elite Meal Replacement
Elite Meal Replacement
Elite Meal Replacement

Elite Meal Replacement

FULL MEAL · HIGH PROTEIN · HIGH FIBRE

Elite Meal Replacement Shake

Elite Fuel. Real food.
MEN'S HEALTH BEST NATURAL MEAL REPLACEMENT

Not just another protein powder with some vitamins thrown in. This is a whole food performance meal.

343 Kcal
17g Protein
6g Fibre
100% Natural
1 SHAKE. 33 NATURAL INGREDIENTS KEY SUPPORT FOR RACES & HARD TRAINING BLOCKS FULL-SPECTRUM NUTRITION FOR YOUR ATHLETIC LIFE
Real meal

An elite meal. Not filler.

Built to perform for breakfast, post-training, travel days and emergency “lunch is not happening” moments.

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£22.94
£22.94
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 Deliver every 4 weeks
£71.05
£71.05
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 Deliver every 4 weeks
£194.82
£194.82
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 Deliver every 4 weeks
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Created in 2012. Built for 2026 and beyond.

Before gut health, longevity and UPF (ultra-processed foods) went mainstream, we designed the ultimate nurient-dense whole-food performance meal to give elite athletes full-spectrum support, naturally.

If you’re pushing boundaries and need it all, this is it. Uniquely formulated with 33 of the most powerful athletic superfoods it covers everything from energy and fueling to immune support, muscle function and much more.

These Shakes have been fueling athletes from Tour de France winners, Olympic gold medallists and Ironman world champs to hard-charging amateurs for over a decade. 

Now it's your turn to find out how good you can really be and discover the difference between getting your nutrition right, and getting your nutrition excellent.

  • Elite performance meal replacement and post-workout
  • High protein, high fibre
  • Food, not a formula. No UPF
  • Energy support
  • Tiredness support
  • Muscle growth & function support
  • Foundational physiology support
  • Glycogen & Protein metabolism support
  • Immune support
  • Cell protection
  • Bone health support

What’s really inside? See every ingredient →

Ingredients: 33Fuel® Plant-Based and Planet-Based® Formula: Organic Pumpkin Protein*, Organic Sunflower Protein*, Organic Flaxseeds*, Organic Alfalfa Seeds*, Organic Almonds*, Organic Coconut*, Organic Gluten-Free Oats*, Organic Carob*, Organic Raw Cacao*, Goji Berries*, Organic Walnuts*, Birch Tree Sugar, Organic Coconut Sugar*†, Organic Sesame Seeds*, Cranberries, Organic Maca*, Organic Cinnamon*, Organic Pumpkin Seeds*, Organic Sunflower Seeds*, Blueberries, Nutritional Yeast, Organic Spirulina*, Baking soda, Organic Turmeric*, Organic Acai*, Organic Reishi Mushroom*, Organic Barley Grass* (gluten), Organic Green Coffee*, Organic Ginseng*, Organic Chlorella*, Chia Seeds, Beetroot, Himalayan Pink Salt.

For allergens see ingredients in bold. 

*Certified Organic

†For more on why coconut sugar is the optimal, natural post-workout carb source and why we use it click here

Packed in a facility that handles nuts, peanuts and seeds.

Nutrition per 100g
Energy 2054KJ/491Kcal
Protein 24g
Carbohydrate 47g
Of which sugars 21g
Fat 26g
Of which saturates 7g
Fibre 9g
Sodium Trace

Potassium 727.2mg
Calcium 187.7mg
Iron 6.45mg
Magnesium 247.3mg
Phosphorous 501mg
Zinc 3.86mg
Copper 1.2mg
Manganese 3.9mg
Selenium 16.5mcg

Vitamin A 348.2mcg
Vitamin C 2.69mg
Vitamin E 3.35mg
Vitamin K 14.8mcg
Thiamin (B1) 0.48mg
Riboflavin (B2) 0.32mg
Niacin (B3) 2.95mg
Vitamin B6 0.28mg
Folate (B9) 55.7mcg

Nutrition per Shake (70g)
Energy 1438KJ/ 343Kcal
Protein 17g
Carbohydrate 33g
Of which sugars 14.7g
Fat 18g
Of which saturates 4.9g
Fibre 6.3g
Sodium Trace

Potassium 522.1mg
Calcium 134.8mg
Iron 4.63mg
Magnesium 177.5mg
Phosphorous 359.7mg
Zinc 2.8mg
Copper 0.8mg
Manganese 2mg
Selenium 11.8mcg

Vitamin A 249.9mcg
Vitamin C 1.9mg
Vitamin E 2.4mg
Vitamin K 10.6mcg
Thiamin (B1) 0.3mg
Riboflavin (B2) 0.2mg
Niacin (B3) 2.1mg
Vitamin B6 0.2mg
Folate (B9) 40mcg

FAQ's
Why Elite Meal Replacement

A proper meal. Not a powdery compromise.

High protein, quality natural carbs, high fibre - with nine performance stacks carefully selected for full athletic support.

One Shake. Total support

Multiple Support Stacks: Energy • Tiredness & Fatigue • Muscles • Physiology • Oxidative Stress • Bones • Immune • Protein/Carb Metabolism

Full-spectrum nutrition

33 of the most powerful athletic superfoods supporting all elements of training and recovery.

Oxidative stress protection

Not just a fancy berry on the label, a 6-deep nutrient stack doing what science says it does to support your body when training & life pile on.

Bone & Muscle health

Muscle Stack covers growth & maintenance, function plus protein metabolism and synthesis. Bone stack delivers 6-way natural bone support.

Energy, every way

Carbs fuel work & recovery, Oxygen & Red Blood Cell Stack supports foundational physiology, tiredness stack helps reduce tiredness & fatigue.

Protein & Carb metabolism

Hitting protein and carb macros isn't the flex. Metabolising them is. Vit B6 for protein & glycogen metabolism.

Immune support

Deep 7-way Immune Stack. Don’t just take a Vit C tablet and hope.

No synthetics

No artificial sweeteners, synthetic vitamins, no UPF filler. It's all food, like a meal ;)

Ace your nutrtition - whatever

Breakfast. Lunch. Post-training. Race weekends. Travel. A high performance meal when meals aren't happening.

How to use it

One shake. Three uses.

Replace a rushed meal, rebuild after training, or turn ordinary breakfasts and snacks into high grade fuel.

Use case 01

Fast. No compromise

When breakfast disappears, lunch gets ambushed or work turns dinner into a gamble, mix with water or milk.

  • Natural protein, fibre & carbs plus deep athletic support
  • Real-food fuel when real food is not happening
Use case 02

Recover & Rebuild

After hard training or racing, when you want it all. Blend into a smoothie for all your body needs in one go.

  • Blend with banana, berries & milk. Add nut butter to taste
  • When you need recovery fuel that feels like food
Use case 03

Nutrition Upgrade

Mix into meals you already eat to max out nutrient-density and quality.

  • Add to porridge, cereal, yoghurt or smoothie bowls
  • Perfect when the meal is good, but you need it to work harder