Ingredient Spotlight

What’s inside 33Fuel: ingredient benefits, sourcing and how each ingredient works

Organic Pumpkin Protein

Strength, lean muscle growth, reduced cravings

Builds lean muscle with complete amino acid profile

Speeds recovery with magnesium and zinc

Easy to digest with whole-food protein and fibre

Organic Pumpkin Protein

Pumpkin protein delivers more than complete amino acids - it fuels muscle recovery with magnesium and zinc while also supplying heart-healthy omega-3 ALA, rare among plant proteins. Naturally rich in antioxidants like tocopherols and carotenoids, it helps buffer training-induced oxidative stress. Iron and copper support red blood cell production and energy metabolism, while tryptophan aids serotonin and melatonin pathways for better sleep and recovery. Unlike stripped isolates, this whole-food protein digests smoothly and sustains satiety, supporting consistent training and better gut comfort over time.

Organic Sunflower Protein

Strength, lean muscle growth, reduced cravings

Builds strength with powerful plant protein

Defends muscles with vitamin E

Supports deep sleep and repair with magnesium

Organic Sunflower Protein

Sunflower protein delivers smooth-digesting plant protein plus vitamin E and magnesium - a powerful combo for muscle recovery, inflammation support and better sleep quality. Vitamin E is an antioxidant that protects cells from oxidative stress, while magnesium aids muscle relaxation and nervous system balance. Sunflower also provides selenium and B vitamins, supporting immune function and energy metabolism. It blends easily and avoids the bloat often associated with dairy, making it an ideal base for athletes seeking clean recovery fuel and daily consistency.

Organic Flaxseeds

Omega-3 and fibre for a happier gut

Reduce inflammation with omega-3 ALA

Support digestion with gut-friendly fibre

Fibre slows digestion and releases fuel steadily

Organic Flaxseeds

Flaxseed is an endurance ally, delivering omega-3 ALA for inflammation regulation and cardiovascular support. Its mucilage fibre forms a gel that slows digestion, stabilising blood sugar and supporting satiety. Rich in lignans - powerful polyphenols - flax also contributes antioxidant protection and hormonal balance. The fibre nourishes gut microbiota, improving digestive health and nutrient absorption during heavy training blocks. For athletes managing long sessions or recovery nutrition, flax provides lasting fuel and gut-friendly resilience in a compact whole food.

Organic Alfalfa Seeds

Powerful antioxidant source

Support heart health with plant sterols

Includes vitamin K to support bone strength and normal blood clotting

Support resilience with antioxidant-rich phytonutrients

Organic Alfalfa Seeds

Alfalfa is a micronutrient-dense seed that supports cardiovascular efficiency with plant sterols and saponins shown to support cholesterol balance. It's rich in vitamin K, essential for blood and bone health, and contains phytonutrients linked to antioxidant and anti-inflammatory actions. As a rare whole-food source of copper, manganese and folate, alfalfa helps meet the elevated micronutrient needs of training athletes. Including it broadens your nutritional base, supporting cellular function, endurance and recovery - especially when training demands are high.

Organic Almonds

Heart-healthy monounsaturated fats, vitamin E and protein

Reduce training inflammation with healthy fats

Support muscle function with magnesium and protein

Sustain energy with fibre and good fats

Organic Almonds

Almonds provide the ideal mix of healthy fats, protein and micronutrients to support both recovery and energy regulation. Rich in vitamin E and magnesium, they protect cells from oxidative stress and support muscle function and nerve conduction. Almonds also supply fibre and monounsaturated fats, which promote blood sugar stability and cardiovascular health. Studies suggest almonds can improve endurance performance by enhancing metabolic flexibility. For athletes, they bring satiety, smooth digestion and a recovery-focused nutrient boost.

Organic Coconut

Sustained energy, weight management and immune support

Fuels endurance with fast-burning MCT fats

Increases satiety with rich, whole-food fats

Manage weight with better satiety and strong immune health

Organic Coconut

Coconut adds fast-acting fuel from medium-chain triglycerides (MCTs) that support endurance, especially during lower-carb aerobic work. Its natural saturated fats are metabolised quickly by the liver, helping provide usable energy between meals or during long sessions. Coconut also contains lauric acid with antimicrobial properties, supporting immune function - relevant when training load increases. Texture-wise, it eliminates the need for emulsifiers or gums, supporting better gut comfort and consistency. Coconut satisfies, fuels and protects in a clean, functional form.

Organic Gluten-Free Oats

Slow-release fuel = all-day stable energy

All-day energy with low-GI carbs

Feed good gut bacteria with prebiotic fibre

Support heart health with soluble fibre that helps lower LDL cholesterol

Organic Gluten-Free Oats

Oats provide sustained-release carbs that power long workouts while stabilising blood sugar and energy output. Their beta-glucans support heart health and immune resilience by modulating cholesterol and inflammation. Rich in manganese, phosphorus and B vitamins, oats aid energy production and connective tissue support. The fibre content feeds gut bacteria, supporting digestion and long-term gut function. Compared to quick-hit sugars or refined starches, oats offer stable, structured fuel that performs well across training intensities and recovery needs.

Organic Carob

Chocolatey comfort, naturally caffeine-free

Great source of natural fibre to support gut health

Naturally rich, chocolatey taste

Satisfies naturally, no need for artificial flavours

Organic Carob

Carob gives you chocolate satisfaction without caffeine or stimulants - ideal for evening training or high-volume athletes managing cortisol balance. It contains polyphenols with antioxidant and anti-inflammatory properties and delivers calcium, potassium and fibre that support muscle function and gut comfort. Unlike cocoa, carob is gentler on digestion and alkalising, helping regulate pH and smooth blend texture. Its warm, caramel flavour also helps reduce reliance on intense sweeteners, making the shake naturally satisfying.

Organic Raw Cacao

Cardiovascular health and cognitive function

Enhances blood flow with cocoa polyphenols

Reduces training stress with antioxidants

Adds magnesium for energy metabolism

Organic Raw Cacao

Raw cacao is rich in flavanols that boost nitric oxide, improving circulation, oxygen delivery and performance feel. Magnesium supports muscle and nervous system function, while iron aids energy metabolism and red blood cell production. Its antioxidant density helps buffer oxidative damage from intense or repeated training. Research shows cacao polyphenols may also support mood and cognitive performance - helpful when managing load or competition stress. Real cacao means functional flavour - not synthetic chocolate filler.

Organic Maca

Mighty natural strength and endurance booster

Increases stamina as a proven adaptogen

Boosts training consistency without stimulants

Enhances resilience under stress and fatigue

Organic Maca

Maca is a Peruvian root used traditionally for stamina and vitality. It functions as an adaptogen, helping the body manage stress and maintain energy across long training blocks. Maca contains bioactive compounds that may support mood, endurance and hormone balance, without the stimulant spike of caffeine. Athletes use maca for sustained drive and consistency when balancing physical load, work and recovery.

Organic Cinnamon

Regulate blood sugar and improve insulin sensitivity

Improves energy use by supporting insulin sensitivity

Reduces soreness with potent polyphenols

Speeds recovery after hard efforts

Organic Cinnamon

Cinnamon supports energy regulation by improving insulin sensitivity, helping muscles better utilise carbohydrates for fuel. It’s also rich in polyphenols with antioxidant and anti-inflammatory effects, supporting post-exercise recovery. Some studies suggest cinnamon may help reduce DOMS (delayed onset muscle soreness), making it a practical addition for training adaptation. Its warming spice note also supports flavour satisfaction without heavy sweetening.

Organic Pumpkin Seeds

Heart healthy nutrient density

Rebuild muscle with protein, magnesium and zinc

Support sleep naturally with tryptophan

Promote heart health with plant sterols

Organic Pumpkin Seeds

Pumpkin seeds are a powerhouse for recovery and heart health. They’re rich in magnesium, zinc, iron and tryptophan - supporting muscle repair, immune resilience and better sleep quality. Omega-3 ALA and phytosterols contribute to cardiovascular efficiency and inflammation balance. Their antioxidant content, including vitamin E, adds extra protection against training-induced stress. Whole pumpkin seeds bring both strength and balance to daily athlete nutrition.

Organic Green Coffee

Weight management and focus

Increases alertness with natural caffeine

Aids metabolism with chlorogenic acids

Adds polyphenols that support blood flow and recovery for endurance training

Organic Green Coffee

Green coffee provides natural caffeine to enhance alertness, mental clarity and training intent. It also delivers chlorogenic acids linked with improved glucose metabolism and antioxidant protection. Unlike synthetic caffeine shots, green coffee supports sustained energy without jittery spikes. A practical choice for early sessions or steady energy throughout the day.

Organic Ginseng

Combats fatigue and boost energy levels

Supports energy under stress and fatigue

Helps optimise immune function when life gets demanding

Improves training consistency without stimulant crashes

Organic Ginseng

Ginseng functions as an adaptogen, helping reduce fatigue and support cognitive function under stress. It’s linked with immune enhancement and may improve energy levels and endurance over time. Ginseng suits daily use because it supports baseline energy, not just short-term stimulation. For athletes balancing work, life and training, it’s a resilience-enhancing ally.

Organic Chlorella

Immune and cardiovascular support

Supports cholesterol and blood pressure balance

Aids antioxidant defences during endurance work

Enhances immune readiness

Organic Chlorella

Chlorella is a chlorophyll-rich microalgae that supports detoxification and immune defence. It contains vitamin B12, iron, omega-3 ALA and plant-based protein. Research links chlorella with improved lipid profiles and antioxidant capacity - both relevant to endurance and cardiovascular health. It’s a compact, real-food way to reinforce recovery and vitality.

Organic Sunflower Seeds

Protein, heart health and cholesterol reduction

Reduces inflammation with vitamin E

Supports sleep and recovery with magnesium

Aids circulation with cholesterol-lowering phytosterols

Organic Sunflower Seeds

Sunflower seeds provide vitamin E, magnesium, selenium and healthy fats - key nutrients for recovery, inflammation control and sleep quality. Phytosterols support heart health and cholesterol balance. Their nutrient density helps cover micronutrient needs often elevated in active individuals. Whole sunflower seeds offer more than just calories - they support daily health and peak consistency.

Blueberries

Heart health, cognitive function and faster recovery

Accelerates recovery with anthocyanins

Lowers exercise-related inflammation

Supports brain and heart function with rich antioxidants

Blueberries

Blueberries deliver anthocyanins that reduce exercise-induced muscle damage and improve recovery readiness. They help regulate inflammation signalling after repeated sessions and support brain function through antioxidant pathways. Studies show they may enhance post-exercise strength recovery and endurance adaptation. Real blueberries outperform berry flavouring by delivering functional phytonutrients athletes can feel.

Nutritional Yeast

B-vitamin power for real energy

Natural source of B-vitamins for energy metabolism

Supports immune function with essential micronutrients

Boosts protein quality to support lean muscle repair

Nutritional Yeast

Nutritional yeast is a vegan source of complete protein and a powerhouse of B vitamins, including natural B12 in fortified varieties. These support energy metabolism, red blood cell production and nervous system health. It adds umami flavour to blends while enhancing nutrient density without excess salt or additives. For plant-based athletes especially, it improves recovery nutrition and flavour complexity.

Chia Seeds

Sustained energy, heart health and satiety

Improve hydration with natural hydrogel

Smooths energy release by controlling digestion

Reduces inflammation with omega-3 ALA

Chia Seeds

Chia supports hydration, digestion and energy stability. Its gel-forming fibre slows carb absorption, sustaining energy and supporting gut comfort during training. It’s also high in omega-3 ALA, antioxidants and minerals like calcium and magnesium. Whether before, during or after training, chia helps balance performance fuel with digestion-friendly nutrition.

Beetroot

Improved blood flow and lower blood pressure

Nitric oxide support helps optimise blood flow

Enhances endurance during high-effort sessions

Support blood pressure and endurance with natural nitrates, plus betalain antioxidants for recovery

Beetroot

Beetroot is a proven nitrate source that boosts nitric oxide, enhancing oxygen delivery, endurance and cardiovascular efficiency. It also contains betalains with antioxidant and anti-inflammatory effects. Studies show beetroot may reduce oxygen cost of exercise and improve time-to-exhaustion in endurance events. For athletes, it’s a reliable ergogenic root with recovery benefits too.

Himalayan Pink Salt

Powerful natural electrolyte

Replaces electrolytes lost through sweat

Supports fluid balance for sustained performance

Adds natural savoury depth to balance sweetness

Himalayan Pink Salt

Pink salt replenishes sodium lost through sweat, supporting hydration, nerve signalling and muscle contraction. It contains trace minerals like potassium, magnesium and calcium that contribute to electrolyte balance. In a shake, it also offsets sweetness and improves palatability. For endurance, gym and heat training, pink salt helps performance stay strong.

Organic wheatgrass

Concentrated greens nutrients for immune strength and recovery

Boost micronutrient intake with concentrated green plant compounds

Support immune function during heavy training blocks

Add antioxidant protection to aid recovery

Organic wheatgrass

Wheatgrass is included to strengthen the micronutrient and antioxidant base of Protein & Greens. Training increases demand on the immune system and recovery pathways, and wheatgrass contributes a dense mix of plant compounds that help support both. It is a straightforward way to add whole-food greens nutrition without fillers or synthetic vitamin blends. For athletes, it supports the foundation that keeps training consistent: stronger daily nutrition, better resilience, and more reliable recovery.

Organic barleygrass

Daily greens support for recovery and health

Increase antioxidant intake to protect cells from stress

Faster recovery with powerful antioxidants

Bolster resilience with mineral-rich greens nutrition

Organic barleygrass

Barleygrass adds a broad greens profile that supports long-term health while training hard. It contributes plant antioxidants that help protect against training-driven oxidative stress and it contains vitamin K, which supports normal blood clotting and also plays a role in bone health. Barleygrass is a useful “base layer” ingredient: it helps fill common micronutrient gaps, strengthens recovery protection, and supports durability for athletes who train consistently year-round.

Organic kale

High-impact greens for recovery and immunity

Boost antioxidant defences to aid recovery after training

Improve recovery with antioxidant-rich greens nutrition

Support bone strength with vitamin K-rich greens

Organic kale

Kale is chosen because it delivers serious nutrient density in a real-food form. It is rich in protective plant compounds that support antioxidant defences, helping athletes recover from repeated training stress. Kale also contributes vitamin K, which supports bone health and durability, especially important for runners and high-volume trainers. In Protein and Greens, kale helps turn a protein shake into a more complete daily tool: not just macros, but the protective nutrition that keeps you training consistently.

Organic Spirulina

Superfood antioxidant

Supports heart health with blood pressure benefits

Fight oxidative stress with powerful antioxidants that support recovery and immunity

Feel less drained thanks to a concentrated nutrient profile that supports stamina

Organic Spirulina

Spirulina is a blue-green algae rich in phycocyanin, a pigment with antioxidant and anti-inflammatory properties. It supports cardiovascular health with evidence showing improvements in cholesterol and blood pressure markers. Spirulina also contains iron, B vitamins and protein - making it ideal for endurance athletes looking for clean, concentrated nutrition. It boosts recovery while adding nutrient depth.

Baking soda

Extra edge for hard training efforts

Boost high-intensity performance by buffering acid build-up

Reduce muscle burn to sustain repeated hard efforts

Improve mixability and stomach comfort by balancing acidity

Baking soda

Baking soda buffers lactic acid accumulation during high-intensity efforts, improving short-term endurance and reducing fatigue. It’s most effective in interval training or heavy lifting when acidity builds fast. In shake form, it also balances acidity and improves mouthfeel, making blends smoother and more palatable - with practical ergogenic benefits.

Organic Turmeric

Pure recovery spice

Proven to reduce post-training soreness thanks to curcumin

Eases joint stress for consistent training

Supports recovery with antioxidant protection

Organic Turmeric

Turmeric contains curcumin, a powerful anti-inflammatory compound that supports recovery, joint comfort and soreness reduction. It also has antioxidant benefits, protecting against training-induced oxidative damage. Absorption is enhanced when consumed with fat and black pepper (piperine), which may be included elsewhere in the formula. Turmeric supports consistency by helping athletes bounce back faster.

Organic Acai

Superfood antioxidants for cellular support

Defend cells with deep-purple antioxidants (anthocyanins)

Support healthy blood sugar and energy regulation during heavy training

Fuels recovery with cardio-friendly polyphenols

Organic Acai

Acai delivers anthocyanins and polyphenols that defend cells from oxidative stress - relevant when training load is high. It also provides healthy fats and trace minerals that support metabolism and cardiovascular health. Acai has been linked to improved endothelial function and anti-inflammatory activity. For athletes seeking antioxidant density without added sugar, acai is a smart superfood inclusion.

Organic Reishi Mushroom

Potent immune support

Supports immune function during heavy training

Enhances recovery with adaptogenic compounds

Promotes stress resilience and hormonal balance

Organic Reishi Mushroom

Reishi supports immune resilience with beta-glucans and triterpenes shown to help modulate immune function. It’s also linked to improved sleep and reduced cortisol - two pillars of recovery quality. As an adaptogen, reishi helps your body manage training and life stress, supporting long-term consistency. It’s not just immune defence - it’s recovery insurance.

Organic Barley Grass

Nutrient dense detoxification and cell rejuvenation

Boost micronutrients with concentrated greens compounds like chlorophyll and antioxidants

Supports detox and cell repair with antioxidants

Support normal blood clotting with vitamin K (also important for bone health)

Organic Barley Grass

Barley grass is a concentrated source of vitamins, minerals and chlorophyll - supporting detoxification, antioxidant defence and overall vitality. It contains vitamin K, iron and potassium - relevant for blood function, oxygen transport and electrolyte balance. Barley grass helps build a complete shake base with real greens and essential co-factors for athlete wellbeing.

Organic pineapple powder

Digestive support and tropical flavour that keeps you fuelling

Support digestion with natural enzymes

Help manage inflammation with bromelain compounds

Add fresh tropical flavour that makes fuelling easy

Organic pineapple powder

Pineapple powder adds both function and flavour. It contains bromelain - an enzyme mixture linked with digestive support and inflammation-related pathways, which is useful when training stress builds and your gut gets sensitive. In a carb drink, tolerance matters because the best fuel is only useful if you can keep it down consistently. Pineapple also brings vitamin C and fruit antioxidants to support recovery, but the practical win is taste: it adds a bright, tropical note that keeps the drink enjoyable over long sessions, so you keep sipping and keep your energy topped up.

French lemon powder

Sharp citrus polyphenols and clean taste for easy drinking

Improve drinkability with natural citrus sharpness

Add citrus antioxidants to support recovery protection

Reduce flavour fatigue so you keep fuelling consistently

French lemon powder

Lemon powder is here to make fuelling easier. Athletes stop drinking when a drink becomes overly sweet or sickly, leading to inevitable performance dips. Lemon adds crisp acidity and fresh citrus flavour so Rocket Fuel stays drinkable over long sessions, helping you keep carbohydrate intake consistent without taste fatigue. Citrus also contributes plant antioxidants that complement recovery nutrition by supporting the body’s defence against oxidative stress. It’s a small ingredient with a big practical payoff: the drink tastes clean, mixes well, and stays easy to sip when you most need it.

Pea protein

Complete plant protein to build lean muscle and recover faster

Build lean muscle with complete essential amino acids

Speed recovery by supporting muscle repair after training

Feel lighter than many dairy-heavy protein powders

Pea protein

Pea protein is the muscle-building backbone of Protein and Greens and Premium Protein. It delivers a complete essential amino acid profile to support lean muscle growth, maintenance, and post-training repair. For runners, cyclists, triathletes and gym-goers, that means better recovery between sessions and a simpler way to hit daily protein targets without relying on heavily processed whey blends. Pea protein also tends to sit well for many athletes, making it a practical daily option when you want performance nutrition that feels like food, not a lab product.

Organic brocolli

Defence-grade greens that improve recovery and long-term performance

Boost micronutrient intake with concentrated green plant compounds

Support immune function during heavy training blocks

Add antioxidant protection to aid recovery

Organic brocolli

Broccoli is included for its distinctive plant compounds that support the body’s natural defence systems. Athletes generate more oxidative stress through training, and broccoli helps reinforce antioxidant protection and recovery readiness through nutrient-dense phytonutrients. It is also a simple way to raise overall diet quality in one scoop, especially on days when vegetables are missing. Broccoli makes the formula feel like real nutrition, not just flavoured protein.

Organic spinach

Iron-rich greens support for energy and training output

Support energy levels with iron-rich green nutrition

Boost nitrate intake for circulation and endurance efficiency

Add magnesium and folate for daily performance health

Organic spinach

Spinach is included because it supports the systems athletes rely on most: energy, circulation, and recovery. It is known for its iron content, which supports oxygen transport, and it naturally contains nitrates that can contribute to better blood flow and endurance efficiency. Spinach also brings micronutrients like folate and magnesium that support daily performance health, including muscle function and sleep quality. It is a practical, whole-food way to strengthen the shake beyond protein alone.

Pure premium stevia leaf

Sweetness without artificial sweeteners

Sweeten naturally without adding extra sugar

Avoid artificial sweeteners and harsh aftertastes

Help keep calories controlled for body composition goals

Pure premium stevia leaf

Stevia is used to keep the shake enjoyable without pushing sugar content higher. It provides sweetness without adding calories or carbohydrates, which helps athletes manage body composition while still hitting protein and greens intake. Importantly, stevia supports a simpler ingredient profile by avoiding artificial sweeteners used in many ultra-processed shakes. The result is better taste and better consistency, without turning your daily nutrition into a sweetener experiment.

Italian Almonds

Protein-packed whole-food with healthy fats and minerals

Build lean muscle with protein-friendly whole-food calories

Improve recovery with magnesium for sleep quality

Protect muscles with vitamin E and polyphenols

Italian Almonds

Almonds are in these bars because they help athletes build and maintain lean muscle in a way that feels like real food. They add supportive calories from healthy fats, a bit of protein, and fibre - which makes it easier to hit your daily intake without constant snacking or ultra-processed filler foods. Almonds also bring magnesium, a key mineral for muscle function and sleep quality, which matters because the best training happens when you recover properly. Add vitamin E and polyphenols, and almonds become a genuine performance ingredient: helping protect tissues under training load while supporting steady, consistent nutrition.

Rice protein

Lean muscle repair and growth from concentrated plant protein

Build and maintain lean muscle

Speed muscle repair with concentrated plant amino acids

Lighter digestion than many dairy-heavy protein bars

Rice protein

Rice protein is included for one job: make this a bar that genuinely supports muscle growth and recovery, not just a sweet snack with a protein number on the wrapper. It increases total protein per bar so you can hit daily targets more easily, especially on days when training and life make proper meals harder. Post-session, that extra protein helps supply the amino acids your muscles use to repair and rebuild. And because it’s plant-based, many athletes find it sits more comfortably than some heavily processed dairy-heavy bars, which can feel heavy when you’re moving.

Egg white

Complete, fast-absorbing protein for lean muscle repair

Build lean muscle with complete, high-quality protein

Speed recovery with leucine-rich amino acids

Light on the stomach, low fat and low fibre

Egg white

Egg white is included because it’s one of the most effective, no-nonsense proteins for athletes. It delivers complete amino acids your body uses to repair and build lean muscle after training, with a strong profile of key amino acids involved in muscle recovery. Because it’s naturally low in fat and fibre, egg white protein tends to digest quickly and feel lighter than many heavier protein sources - useful post-session or when you need protein without slowing you down. In a bar, egg white helps raise protein quality without relying entirely on ultra-processed isolates, keeping the product more food-based while still delivering performance-grade muscle support.

Italian Candied Peels (orange, citron, melon)

Quick carbs with citrus polyphenols and natural lift

Quick carbs for rapid glycogen top-ups post-training

Citrus polyphenols help defend cells from oxidative stress

Natural citrus oils improve taste and digestion feel

Italian Candied Peels (orange, citron, melon)

Candied peel gives the bar fast, usable carbs - ideal when you need to refuel after training or stay topped up on a long day. The reason we use peel rather than generic syrup is that citrus skin brings more than sweetness: it contains natural aromatic oils and plant compounds that add a fresh, sharp flavour and contribute antioxidant value. That citrus “lift” also makes the bar feel lighter and less cloying than many sweet bars. It’s a simple ingredient choice that improves fuelling, flavour, and overall eatability for active people.

Brown cane sugar

Natural carbohydrate to power effort and refill glycogen

Rapid energy for pace work, hard sessions and big days

Refill muscle glycogen faster after training

Improve fluid absorption when paired with sodium

Brown cane sugar

Brown cane sugar is here for performance, not decoration. During training, carbohydrate is the quickest fuel your muscles can use, helping you hold pace and delay fatigue whether you’re running, riding, training for triathlon, or pushing hard in the gym. It also matters after sessions - taking carbs soon after exercise speeds glycogen replenishment, so your next workout starts topped up rather than half-empty. Pair carbohydrate with sodium and you also improve hydration effectiveness by helping your body absorb and retain fluid more efficiently.

Organic baobab powder

Vitamin C and prebiotic fibre for gut strength and recovery

Support immune function with naturally high vitamin C

Feed gut bacteria with prebiotic soluble fibre

Stabilise energy release by slowing digestion gently

Organic baobab powder

Baobab is a smart endurance ingredient because it supports the two things that decide consistency: gut function and recovery. It’s naturally high in vitamin C, which helps immune function and connective-tissue upkeep - useful when training load is high. It’s also exceptionally fibre-rich, with a lot of soluble fibre that acts as a prebiotic, feeding beneficial gut bacteria. That matters because a healthier gut improves tolerance and helps athletes stick with fuelling without stomach drama. Baobab’s soluble fibre can also slow digestion slightly, helping smooth the energy curve rather than creating a sharp spike and crash.

Organic Coconut Sugar

Natural caramel sweetness

Steadier energy than refined cane sugar thanks to a lower glycaemic impact

Feeds gut bacteria with natural inulin

Natural carbohydrate sweetener with a deep flavour

Organic Coconut Sugar

Coconut sugar provides natural sweetness with a lower glycaemic index than refined cane sugar. It contains trace amounts of inulin, a prebiotic fibre that supports gut health by feeding beneficial bacteria. Rich caramel flavour enhances shake satisfaction, reducing the need for high-intensity sweeteners or flavour systems. For athletes, it’s not about glorifying sugar - it’s about using the best natural option to deliver taste, balance and comfort in a whole-food blend.

Organic Sesame Seeds

Mineral-rich strength-building seeds

Support heart health with plant sterols

Reduce inflammation with sesame lignans

Strengthen bones and joints with minerals including calcium and magnesium

Organic Sesame Seeds

Sesame seeds support cardiovascular health with plant sterols and lignans shown to improve cholesterol balance. They offer calcium, magnesium, copper and iron - minerals that support bones, blood, muscle function and oxygen transport. Sesame also provides antioxidant protection through sesamin and other polyphenols, aiding inflammation balance during tough training phases. In a performance shake, sesame adds deep nutritional value and long-term resilience in a compact format.

Cranberries

Recover faster between hard efforts and feel less burn.

Boosts recovery with polyphenol antioxidants

Helps reduce post-training inflammation

Support gut health with polyphenols like proanthocyanidins

Cranberries

Cranberries are packed with polyphenols and anthocyanins that combat oxidative stress, especially after intense training. These compounds help reduce inflammation and support immune readiness. Cranberries also contain unique proanthocyanidins linked to urinary tract health and gut microbial balance. With their tart profile, they complement sweeteners naturally and contribute functional berry nutrition without relying on syrupy fruit concentrates.

Pure vanilla

Makes fuelling easy - smoother taste, less flavour fatigue

Keeps gels easy to take when effort gets hard

Reduces flavour fatigue so you fuel consistently

Adds natural vanilla compounds with antioxidant activity

Pure vanilla

Pure vanilla is in the gels for one job: make fuelling feel effortless. When you’re deep into a run, ride, race, or tough gym session, taste fatigue is real - and it’s one of the biggest reasons athletes stop taking in carbs. Vanilla rounds out sweetness and acidity so the gel stays enjoyable, sip after sip, without needing harsh flavour systems. Vanilla also contains natural compounds like vanillin that have measured antioxidant activity, adding a small extra layer of protection alongside the core job of keeping you fuelling consistently.

Banana

Rapid, gut-friendly energy with electrolytes for real training days

Quick carbs for training energy and glycogen top-ups

Potassium supports muscle function and hydration balance

Gentle fibre supports gut comfort and steady digestion

Banana

Banana is in Premium Protein because it does three things athletes actually care about: it fuels training, supports muscle function, and sits well. Bananas provide fast, usable carbohydrate, making them ideal when you need energy that’s easy to digest - pre-session, post-session, or when you’re busy and need a dependable top-up. They’re also naturally rich in potassium, an electrolyte that supports normal muscle function and fluid balance, which matters when you’re sweating or training frequently. Finally, banana brings gentle fibre that supports digestion and helps the shake feel more like real food, not a synthetic drink. It’s a simple ingredient with a proven track record in sport: reliable energy, better tolerance, and nutrition that works day after day.

Organic Ceylon cinnamon

Anti-inflammatory spice support with powerful polyphenols

Helps steady blood sugar for smoother daily energy

Adds concentrated polyphenols for inflammation control

Lower coumarin than common cassia for daily use

Organic Ceylon cinnamon

Ceylon cinnamon earns its place because it helps active people stay steady. It’s linked with better blood sugar handling, which supports smoother energy and fewer cravings when you’re training regularly. It also delivers a dense hit of spice polyphenols that contribute to antioxidant and inflammation support - useful when soreness and training stress build across the week. We specifically use Ceylon because it’s “true cinnamon” and naturally far lower in coumarin than the common cassia type, making it a smarter choice for daily greens.

Goji Berries

Bright berry boost for daily vitality

Supports eye health with zeaxanthin

Rich antioxidant source helps protect muscles

Delivers nutrients without added sugar

Goji Berries

Goji berries deliver a unique antioxidant and carotenoid profile, including zeaxanthin for eye health - key for endurance athletes training outdoors. Their polyphenols support immune function, recovery and inflammation control. Goji also provides vitamin C, iron and amino acids that contribute to collagen formation, oxygen transport and cellular resilience. As a low-GI, low-sugar fruit inclusion, goji enhances both flavour and nutrient density without triggering energy crashes. It’s a high-performance berry with benefits well beyond sweetness.

Organic Walnuts

High in omega-3s, antioxidants and polyphenols

Fuels endurance with omega-3 ALA

Supports circulation with heart-healthy polyphenols

Delivers real-food fats for nutrient density

Organic Walnuts

Walnuts are a top plant source of omega-3 ALA, supporting heart health, inflammation control and endurance efficiency. They contain polyphenols that benefit blood vessel function, aiding circulation and oxygen delivery. Walnuts also provide magnesium, copper and vitamin E - a trio that supports muscle function, energy metabolism and antioxidant defence. Unlike processed oils, whole walnuts deliver nutrient density and real-food fats that support both daily vitality and long-term performance resilience.

Birch Tree Sugar (Xylitol)

Sweetness (that doesn't wreck your teeth)

Mild sweetness without blood sugar spikes

Reduces cravings with low-glycaemic impact

Sweetness while protecting teeth

Birch Tree Sugar (Xylitol)

Xylitol delivers sweetness without the crash. With a low glycaemic impact, it helps maintain steady energy and appetite regulation - crucial for training and recovery. Xylitol may also support oral health by reducing harmful bacteria in the mouth and is less fermentable in the gut, which may improve digestive tolerance versus regular sugar. It makes the shake taste satisfying without driving a sugar high, supporting consistency and dietary adherence.

Organic cacao powder

Natural chocolate that powers recovery and makes shakes irresistible

Fight oxidative stress with powerful polyphenols

Help you push harder with better blood-flow support

Make the shake genuinely delicious without artificial flavouring

Organic cacao powder

Cacao brings more than chocolate flavour. It contains naturally occurring polyphenols that help protect cells from oxidative stress, which rises with hard training and busy weeks. Cacao is also valued for compounds linked with circulation, which supports that “ready to work” performance feel. Most importantly, it makes the shake taste great without needing artificial flavours or ultra-processed sweetener systems. That matters because consistency drives results, and a shake you enjoy is the shake you actually use.

Fine oats

Slow-release fuel and gut-friendly fibre for stable energy

Deliver steady energy with slow-release carbohydrates

Feed gut bacteria with prebiotic soluble fibre

Keep you fuller longer, supporting appetite control

Fine oats

Fine oats give Protein and Greens real-food structure. They provide slow-release carbs that support steady energy and reduce the sharp spikes you get from refined flours. Oats also contain prebiotic soluble fibre that feeds beneficial gut bacteria, helping digestion and tolerance over time. For athletes, that means a shake that fuels training and supports consistency, especially on busy days when appetite and energy swings can derail nutrition.

Organic Sunflower Protein

Strength, lean muscle growth, reduced cravings

Builds strength with powerful plant protein

Defends muscles with vitamin E

Supports deep sleep and repair with magnesium

Organic Sunflower Protein

Caramel

Fast, practical carbs for real-world training fuel

Fast carbs to refill glycogen after hard sessions

Quick energy for long days and back-to-back training

Improves chew and satisfaction, making fuelling easier

Caramel

Caramel is included because athletes need carbohydrate that works. After training, quick carbs help restore glycogen so you can perform again sooner, and during busy days they stop energy from falling off a cliff. Caramel also makes the bar enjoyable, which matters more than people admit - consistent fuelling is what drives results, and a bar you actually want to eat is the bar you use. Used well, caramel gives texture and binding without relying on the sticky syrup-heavy approach that can make bars overly tacky and cloying.

Natural vanilla flavour

Improves taste so you use it daily and get results

Improve flavour balance without extra sugar or additives

Reduce taste fatigue for consistent daily nutrition

Make greens easier to drink, day after day

Natural vanilla flavour

Vanilla flavour is included for a simple reason: compliance. Greens and protein are only useful if you take them consistently, and taste fatigue is one of the biggest reasons people stop. Vanilla helps round out the flavour profile so the shake tastes smooth and enjoyable without needing extra sugar or artificial flavour systems. It also makes the greens easier to drink daily, which is where the long-term benefits come from: better nutrition habits, better recovery support, and more consistent performance over time.

Wheat flour

Reliable carbohydrate base for endurance and volume training

Reliable carbs to fuel endurance and high-volume training

Helps top up glycogen for your next session

Adds structure and bite for steady, food-like energy

Wheat flour

Wheat flour is here to deliver dependable carbohydrate in a format that’s easy to carry and eat. For endurance sport and higher training volume, carbs are not optional - they’re the main fuel for quality work and for topping up glycogen between sessions. Flour also gives the bar structure, so it eats like food rather than a sticky syrup block. In the context of an energy bar, this is the point: practical carbs, consistent texture, and predictable fuelling you can rely on.

Natural edible wafer paper (potato starch)

Keeps the bar intact and easy to eat on the move

Stops crumbling with a thin edible base layer

Keeps texture consistent for easy on-the-go eating

Reduces need for sticky binders and syrups

Natural edible wafer paper (potato starch)

The wafer paper isn’t mixed into the bar - it’s a thin edible layer on the bottom that keeps the bar together. That matters more than people think: athletes want a bar they can eat quickly without it falling apart in a pocket, a kit bag, or mid-commute. By helping the bar hold its shape, wafer paper improves the eating experience without needing to over-rely on sticky syrups or heavy binders that can make bars feel tacky or overly dense. It’s a simple, functional detail that makes the product more usable in real life.

Nutmeg

Digestive-friendly spice that rounds flavour naturally

Supports digestion comfort when eating around training

Adds antioxidant polyphenols in a tiny, effective dose

Enhances flavour satisfaction, reducing the need for sweetness

Nutmeg

Nutmeg earns its place by improving how the bar feels to eat. Athletes often fuel between sessions, in the car, at the desk, or on the way to training - so digestion matters. Nutmeg’s aromatic compounds are traditionally associated with digestive comfort, and it also contributes polyphenols that add to overall antioxidant intake. The other win is taste: nutmeg adds warmth and richness, making the bar satisfying without pushing sweetness higher - a simple way to avoid the ultra-sweet profile common in many processed bars.

Mace

Warming spice depth with antioxidant plant compounds

Adds antioxidant-rich spice compounds for recovery support

Supports digestion comfort with warming aromatic oils

Boosts flavour depth without extra sugar or additives

Mace

Mace is the fragrant outer layer of nutmeg, and we use it for two clear reasons - function and flavour. Like many spices, it contains concentrated plant compounds that contribute antioxidant activity, helping active bodies manage the stress that builds when training is frequent. It also brings a warming aromatic quality that many people find gentler on the stomach when eating on the move or close to training. Practically, mace deepens flavour so the bar tastes premium without needing extra sweetness or artificial flavouring.