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Why Amore?
Because energy bars shouldn't taste like survival rations.
Handmade with almonds, fruit, spices and maca root, Amore is real-food energy with heritage, taste and no UPF.
37g natural carbs
Energy from fruit and coconut sugar to power your rides, runs and races.
Maca root
With maca - a superfood for natural energy
UPF-Free
No mystery bar-factory weirdness.
Treat-level taste
Soft, chewy, fruity, and nutty. A bar you can enjoy, no matter how hard the effort.
Transparency
Read the label. It's the whole pitch.
Italian almonds
Italian candied peels
Orange
Citron
Melon
Coconut sugar
Wheat flour
Maca
Caramel
Cinnamon
Nutmeg
Macis
Natural wafer paper
Plant-based · Recyclable packaging
Real customer reviews
From people who read the label
M Armitage
Verified buyer
★★★★★
“I have various autoimmune diseases and I’m intolerant to the usual suspects. Fuelling long runs has been a challenge… then someone passed me one of these and voila - problem solved.”
David Walker
Verified buyer
★★★★★
“I’m training for an ultra marathon and been trying out food to keep me going without upsetting my stomach - and the Amore bars are perfect.”
Laszlo Kecskes
Verified buyer
★★★★★
“I’ve tried Amore bar on my long run… easy to digest so no stomach problems at all. I felt good stable release of energy!”
Andrew Morris
Verified buyer
★★★★★
“On multi day events it is usual to lose appetite for energy products, but these remained very appealing throughout my five day arctic race.”
Michael Brockhaus
Verified buyer
★★★★★
“These bars helped me to conquer the Pyrenees during a bike race - highly recommended, never gets boring.”
Mike Shawcross
Verified buyer
★★★★★
“The ingredients provide a good boost when I’m out on the trail and starting to feel my blood sugar dropping.”
Heidi
Verified buyer
★★★★★
“These bars deliver a great smooth energy boost, and are so easy on the stomach - one of the only things I can eat while running.”
Mark
Verified buyer
★★★★★
“1 bar lets me do 2 hours of hard work on the wattbike, protein shake at the end. Tasty with no stomach problems.”
Matt Whittaker
Verified buyer
★★★★★
“I’ve tried just before a long ride or run and the sessions have been a breeze.”
Verified customer reviews from Judge.me, Trustpilot and Google.
Sweet enough to enjoy. Clean enough to trust. Chewy enough to feel like food.
That is the Amore advantage: no flavour fatigue, no sickly coating, no synthetic aftertaste.
Rare ingredient
Maca: Andean Superfood.
Traditionally grown high in the Andes, Amore contains Maca at a real dose for energy so you can get the most from nature in every bite.
Real Maca. Real dose
Source of energy
Made by nature. Backed by science
Handmade in Italy
Born from history. Made for today.
Amore is inspired by panforte, the dense, Italian fruit & nut delight first used by Roman Legions on the march. We took that timeless energy source and remade it as powerful natural fuel for today's training and racing.
Bye bye factory-bar blandness
Hello moreish and satisfying energy.
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Trusted by the world's best. Built for you
33Fuel has fuelled elite performance since 2012
Tour de France winners
Proven at the top
Ironman World Champions
Endurance tested
Olympians
Elite standard
Premiership Football Clubs
Team performance
World-class trail runners
Built for the long haul
HYROX athletes
Strength-endurance elite
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Amore Energy Bar FAQs
Not at all – Amore is for anyone who wants clean, natural energy. Whether you’re smashing gym sessions, hiking hills, running marathons (or errands), Amore is your go-to natural fuel boost
This is no ordinary bar. Amore is a handmade, plant-based energy bar crafted in Italy using real food ingredients.
It features maca – a legendary Andean superfood known for boosting stamina and endurance – and is packed with nutrient-dense fruit and premium Italian almonds.
There are no ultra-processed (UPF) nasties, just stable, natural energy with no stomach trouble.
The Amore Natural Energy Bar is a delicious, plant-based natural energy bar made from real food ingredients.
Each bar provides stable energy without causing stomach discomfort and includes maca, an Andean superfood known to naturally boost energy and endurance.
This is NOT your average energy bar!
• Before training – top up energy stores
• During training – stay strong and fuelled
• Anytime – as a delicious, healthy snack between meals
Each bar is packed with nutrient-dense fruit, the finest Italian almonds and maca, an Andean superfood shown to naturally boost energy and endurance.
Absolutely. Unlike ordinary energy bars that are loaded with ultra-processed (UPF) fillers, Amore is made from real food your body recognises and thrives on.
It’s gentle on digestion and delivers smooth, sustained energy without spikes or crashes.
Yes, the bar is vegan, plant-based, and made from real food ingredients, making it suitable for various dietary needs.
The bar is inspired by an ancient Italian recipe that fueled Roman legions and is handmade in Italy.
Yes – the packaging is fully recyclable at home. We’re committed to reducing waste and all Amore bars come in eco-conscious packaging.
We also offer carbon-neutral delivery and support reforestation with every order.
99% of energy bars bars are ultra-processed, packed with synthetic additives and cause energy crashes or gut bombs mid-race.
Amore is the 1% that is none of these things. Instead it is:
• Real food only – no maltodextrin, artificial sweeteners, emulsifiers or any UPF
• Low GI for long-lasting energy
• Zero stomach upset
• Handmade in Italy with premium ingredients
Yes – Amore delivers clean, slow-release energy that’s ideal for longer efforts. Many customers use it during marathons, cycling sportives, trail runs or long gym sessions.
It’s tasty, effective and won’t leave you bonking halfway.
Scroll down on the product page – you'll find dozens of five-star reviews from very happy customers who swear by Amore as their go-to natural energy bar.
Amore means 'love' in Italian, pronounced 'Ah-More-Ay' – and this bar is born from it.
Inspired by an ancient Italian recipe that once fuelled Roman legions and rediscovered by our founders while cycling in Tuscany, Amore blends tradition, taste and performance into one powerful bar.
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