The 33Fuel Blog
33Fuel transformed my performance first, then it transformed my life. This may sound like exaggeration, and as one of the company co-founders, it may also sound like shameless self-promotion, but bear with me because I think you'll like this
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Recently, an order dropped into our inbox here at 33Fuel that made us almost fall off our chairs because not only was it substantial – a three month supply of our Pre & Post Workout Shakes in one hit – it was from Sir Bradley Wiggins. Yes, that Sir Bradley Wiggins, he of the Tour de France [...]
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Food industry tricks #1The food industry is hijacking your best intentions. 'Low fat' foods are packed with sugar, 'diet' products are loaded with low rent sweeteners, and 'gluten-free' often means 'even worse lab experiment than the regular gluten version'. Trouble is, this same industry that consistently prioritises profit and spin over quality product or [...]
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You can spend a fortune on tri kit, but will it really make you faster? In the name of answering this thorny endurance performance dilemma, we hit the Blenheim tri course twice with the same age-grouper (33Fuel co-founder Warren). The only difference? The budget for kit. The first race was a pure no-frills affair with [...]
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Team 33Fuel ultramarathon and long distance triathlon, race calendarAt 33Fuel we love a bit of competition - the longer and tougher the better. It was our own ultramarathon and long distance triathlon adventures that taught us sports nutrition, as it stood, was garbage. After yet another 'stomach shutdown' in yet another race we'd had enough [...]
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