The 33Fuel Blog

Three signs you need to eat during exercise
Standard fueling dogma for endurance sports says you must eat before you’re hungry otherwise the wheels will fall off and you’ll collapse in a sweaty, crying heap somewhere just shy of the halfway mark.This is excellent advice. If you are a sports nutrition company…Because when athletes follow this advice they consume a LOT more product [...]
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The sugar tax: how a great idea went pear-shaped
The sugar tax is one of the largest pieces of health legislation to hit the UK food industry and you would think that, as founder of a British, high-health, high-performance all-natural sports nutrition company, I would be over the moon about it...After all, the UK government has finally stepped in to curtail the endless shoving [...]
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Why a strong core could be your weak link
Endurance athletes are forever told that developing ‘strong core’ muscles will make them more robust, allowing them to train more consistently and produce better results. But today’s cautionary blog explains how that’s a bit of an oversimplification...First, the prologue. This blog is written from painful experience and is being typed at a standing desk with a large emerging [...]
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Training motivation - you get to do this
“You don’t have to train, you get to train”. This is a genius line I heard from Irish endurance legend Gerry Duffy, a man who transformed his own life and fitness and went on to win the first ever Deca Ironman race.That’s ten Ironman triathons, consecutively, over ten days. When it comes to training motivation, goal setting [...]
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