Warren Pole

Warren Pole, co-founder of 33Fuel

33Fuel author

Warren Pole

Co-founder, 33Fuel

Co-founder of 33Fuel, former sports and human-performance journalist and veteran of 37 ultramarathons including UTMB and the Lavaredo Ultra Trail. Warren presents most of 33Fuel's YouTube videos and co-hosts the 33Fuel Podcast.

  • Founded33Fuel in 2012, with Erica
  • Ultra running37 ultramarathons, including UTMB and Lavaredo Ultra Trail finishes
  • JournalismMA in Journalism. Former writer for The Times, the Guardian and Runner's World
  • Video and podcastPresents most 33Fuel YouTube videos and co-hosts the 33Fuel Podcast

About Warren

Warren has been immersed in nutrition and fitness for more than 20 years. Before 33Fuel he worked as a journalist specialising in sport and human performance. After an MA in Journalism, he wrote for titles including The Times, the Guardian, the Telegraph, Metro, Men's Fitness and Runner's World.

His own sport is ultra running. He has completed 37 ultramarathons, including the Ultra-Trail du Mont-Blanc (UTMB) and the Lavaredo Ultra Trail in the Dolomites. He has twice been a pacer at the London Marathon and races the occasional Ironman.

In early 2012, over dinner with friends who all loved their sport, Warren and Erica asked why nobody made sports nutrition with the same care you'd put into a good meal. The next day they started experimenting at the same kitchen table. Today 33Fuel serves customers in more than 30 countries, every product is made from 100% real food, and the range has supplied the England football team, Tour de France winners and multiple Olympians.

Warren presents most of the videos on 33Fuel's YouTube channel. With Erica he co-hosts the 33Fuel Podcast, interviewing leading athletes, coaches and scientists on training, nutrition, gut health, mindset and recovery.

Sporting background

  • 37 ultramarathons
  • Ultra-Trail du Mont-Blanc (UTMB) finisher
  • Lavaredo Ultra Trail finisher
  • Two-time London Marathon pacer
  • Ironman triathlete

Qualifications and experience

  • MA in Journalism
  • Former sport and human-performance journalist
  • More than 20 years working in nutrition and fitness
  • Developing real-food sports nutrition at 33Fuel since 2012

Has written for

  • The Times
  • The Guardian
  • The Telegraph
  • Metro
  • Men's Fitness
  • Runner's World
  • 220 Triathlon

What Warren writes about

  • Natural sports nutrition
  • Protein and recovery
  • Healthy ageing and muscle loss
  • Testosterone and men's health
  • Ultra running
  • Ingredient quality and UPFs

Latest articles by Warren

Browse the 33Fuel blog →

Video, podcast and media

How Warren writes for 33Fuel

Every article draws on published research, which we link to and list in a references section, alongside Warren's background as a sports journalist, ultra runner and more than a decade of making real-food sports nutrition. Health claims are kept in line with the evidence, and we flag where research is early or limited. Our content is for information and doesn't replace advice from your GP or a registered dietitian.

Page last updated: 19 October 2026