The 33Fuel Blog

Why are all these athletes puking the same colour?
Time for some sports nutrition fun as we ponder the biggest questions in endurance sport, including just why this random selection of endurance athletes are all sharing a frighteningly similar colour of vomit…A quick warning before we proceed. This piece contains graphic images, and is best not read while eating.Below you’ll see a variety of [...]
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How ordinary sports nutrition got stuck in the 80s
The 80s had it all. Tie-die, neon, synth pop, hair metal and eurodisco and, for the first time, exercise became a thing for everyone. Joggers pounded pavement while road biking, mountain biking, marathons and triathlons hit the mainstream. Here, sports nutrition was born. Sport has come a long way since, yet ordinary sports nutrition is [...]
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Endurance: How smiling improves exercise performance
If we’re smiling when running it not only shows that we’re enjoying ourselves, it could also help us perform betterIn a recent post on training motivation, 33Fuel co-founder Warren melded a quote from Irish endurance legend Gerry Duffy - “You don’t have to train, you get to train” - with the Latin phrase ‘memento mori’, which means [...]
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Heartbeats per mile
Endurance athletes are used to using heart rate per minute to monitor training, but new evidence suggests measuring heartbeats per mile could be even better…When you want to know how expensive your car will be to run, you ask about its miles per gallon, not its miles per minute, right? So why not take a [...]
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Three signs you need to eat during exercise
Standard fueling dogma for endurance sports says you must eat before you’re hungry otherwise the wheels will fall off and you’ll collapse in a sweaty, crying heap somewhere just shy of the halfway mark.This is excellent advice. If you are a sports nutrition company…Because when athletes follow this advice they consume a LOT more product [...]
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