The 33Fuel Blog
Maranoia: the irrational fear of not having prepared enough for your impending marathon or endurance event. This terrible affliction hits athletes of all levels whether seasoned pros or first-timers, and the impacts can be huge. Beat it with our handy guide.
Performance measurement used to be easy - you went fast and a mate timed you. Now we’ve got enough data to flummox a 1980s rocket scientist yet simple calorie measurement is all too often overlooked. But when used properly, it’s an easy win for all of usMeasure those calories, lighten up and fly!Never the good-looking [...]
Continue reading
Dairy products and athletic performance - good or bad?Milk, cheese and yoghurt have been at the centre of our diets for so long the assumption they are good, natural and healthy products goes almost without question, particularly when so many dairy industry marketing campaigns like ‘Got Milk?’ in the US and ‘Make Mine Milk’ in [...]
Continue reading
Good sports nutrition feels awesome. It is a joy to eat, tastes great, is easy on the stomach and delivers a perfect plateau of long lasting, stable energy. Better still, it speeds up your recovery and leaves you with pep in your step the morning after race day.Is this how your sports nutrition feels?If you're [...]
Continue reading
A peek into the sports drinks industry reveals how sports nutrition turned science on its head in the name of marketing. The same tricks have been used again and again by the sports nutrition industry to sell you unhealthy stuff you don't need. This is science gone bad and here's how it works...