The 33Fuel Blog

33Fuel transformed my performance first, then it transformed my life. This may sound like exaggeration, and as one of the company co-founders, it may also sound like shameless self-promotion, but bear with me because I think you'll like this
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Recently, an order dropped into our inbox here at 33Fuel that made us almost fall off our chairs because not only was it substantial – a three month supply of our Pre & Post Workout Shakes in one hit – it was from Sir Bradley Wiggins. Yes, that Sir Bradley Wiggins, he of the Tour de France [...]
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Fat adaption for endurance athletes - what it is, why it matters and how to do itWhen we exercise we have two forms of fuel. There are our carb stores which are good for a couple of hours, and there are our fat stores which, even in a lean body, will keep us going for [...]
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Whey protein for endurance athletes - why whey is the worst choice when it comes to proteinWhen it comes to recovery and rebuilding after heavy sessions and races, whey protein is rubbish and about the last thing you want to put into your body short of deep fried Mars bars. While this contradicts almost everything [...]
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Food industry tricks #1The food industry is hijacking your best intentions. 'Low fat' foods are packed with sugar, 'diet' products are loaded with low rent sweeteners, and 'gluten-free' often means 'even worse lab experiment than the regular gluten version'. Trouble is, this same industry that consistently prioritises profit and spin over quality product or [...]
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